Service-Specific Rebooking Cadences: What Actually Works

Most med spa software sends the same rebooking reminder for every service. "It's been 30 days since your last visit!" But a client who got Botox doesn't need to come back in 30 days — they need to come back in 10-12 weeks.

The Problem with Generic Reminders

When every client gets the same reminder at the same interval, two things happen:

1. Clients who need to come back sooner get reminded too late — a HydraFacial client at 30 days has already missed their optimal window
2. Clients who don't need to come back yet get annoyed — a Botox client at 30 days knows they don't need treatment yet

Both scenarios train clients to ignore your messages.

Optimal Cadences by Service

Based on real data from 2,500+ clients:

• Botox / Dysport: 10-12 weeks
• Vi Peel: 6 weeks
• HydraFacial: 4 weeks
• Microneedling: 4-6 weeks
• Laser treatments: Varies by protocol (typically 4-6 weeks between sessions)
• Filler: 6-12 months depending on area

The 4-Attempt Rule

Don't send one reminder and give up. The optimal sequence:

1. First reminder at the service-specific interval
2. Second reminder one week later
3. Third reminder two weeks later
4. Fourth attempt — if no response, mark as lost and launch win-back

This gives clients multiple chances to rebook without being aggressive.

Setting It Up

With Continuum, you configure the cadence once per service. Every client who completes that service automatically enters the right rebooking flow. No manual scheduling. No generic blasts.