7 Automated Texts Every Med Spa Should Send After an Appointment
7 Automated Texts Every Med Spa Should Send After an Appointment
The 90 minutes after a client walks out your door is the most valuable window in the entire client lifecycle. They're happy, they remember the experience, and they're receptive to communication. Here are the seven automated texts that turn one-time visits into recurring revenue.
1. The Review Request (90 minutes post-appointment)
Hi [Name]! How was your [service] today? We'd love your feedback. Tap to rate: [link]
Why it works: The experience is fresh. SMS has a 98% open rate. And by routing 5-star ratings to Google while keeping lower ratings private, you protect your reputation while building your online presence.
2. The Aftercare Reminder (24 hours)
Hi [Name], just a quick reminder about your [service] aftercare: [specific instructions]. Questions? Reply to this text.
Why it works: Shows you care about the outcome, not just the payment. Builds trust and reduces post-treatment concerns.
3. The Check-In (1 week)
Hi [Name], how are you feeling after your [service]? Everything looking good? Let us know if you need anything.
Why it works: A simple check-in at 7 days reinforces the relationship. Most businesses never follow up at all — this differentiates you.
4. The Rebooking Reminder (service-specific timing)
Hi [Name], it's almost time for your next [service]. Book your appointment to keep your results looking their best: [link]
Why it works: Timed to the specific service (Botox at 10 weeks, HydraFacial at 4 weeks, etc.), this arrives exactly when the client is ready to think about rebooking.
5. The Second Nudge (1 week after rebooking reminder)
Hi [Name], just a friendly reminder — your [service] window is open. We have availability this week: [link]
Why it works: One reminder isn't always enough. The second touch catches clients who saw the first message but got busy.
6. The Final Attempt (2 weeks later)
Hi [Name], we'd love to see you again for your [service]. Let us know if you'd like to schedule: [link]
Why it works: Third attempt. If the client hasn't responded after this, they enter the win-back track.
7. The Win-Back (after 4 failed rebooking attempts)
Hi [Name], we miss you! It's been a while since your last visit. We'd love to welcome you back: [link]
Why it works: A final, personal outreach to recover the client before they're fully lapsed.
The Key: Automation
Sending seven personalized texts per client, timed to their specific service, across hundreds of clients — that's impossible to do manually. Automation handles the timing, the personalization, and the sequencing. Your team doesn't have to think about it.
The ROI
If these seven texts recover just 10% more of your clients per month, and your average client spends $300 per visit, the math adds up fast. For a med spa seeing 200 clients per month, a 10% improvement in retention is an additional $72,000 per year.